Inspired Ideas for a Sustainable Future

In our little paint world, it’s easy to think about the products we work with every day and forget about the bigger picture. Why are we driven to offer healthier products to our customers? There are a lot of reasons. In this entry, we share a lecture given by Alex Steffen during the 2005 TED conference. What is TED? TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader. Their annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

In this lecture, Alex Steffen challenges us to look at our world through a broad lens. The small choices we make each day, including using healthy materials in our homes, can make a big difference…